Web Design

Web design judged on what it converts, not how it looks in a portfolio

Designed around what your visitors actually do. Built with the SEO and ads teams in the room, so the site works for the traffic before that traffic is bought.

From $500 per project No templates Built to rank, not just to launch

Why redesigns disappoint

A prettier site that sells less is still a failure

Plenty of businesses spend well on a redesign, love how it looks, and quietly notice enquiries went down.

01

Designed for the boardroom, not the buyer

Every decision made to satisfy whoever signs off rather than the person landing on the page with a problem and thirty seconds of patience.

02

Nobody told the designer about SEO

Headings used as decoration, key content buried in sliders and tabs, URLs restructured with no redirects. Six months of rankings gone at launch.

03

Beautiful and slow

Full screen video, custom fonts, animation on everything. It looks incredible on the designer's machine and takes eight seconds on a phone.

04

You can't change anything yourself

Every text edit becomes a support ticket, so the site slowly goes out of date because updating it costs money and takes a week.

What you get

What's included in a design project

Scope varies with the size of the site. This is the shape of every project.

Before we design

  • Discovery on your customers, your market, and what a conversion means to you
  • Competitor review of what everyone else in your space is doing and where the gap is
  • Sitemap and page purpose agreed before a single screen is drawn
  • SEO input from day one so structure, headings, and URLs are planned properly
  • Wireframes to settle layout and hierarchy before visual design starts

The design itself

  • Custom visual design for every unique page template
  • Mobile designed properly rather than squeezed down from desktop afterwards
  • A component system so future pages stay consistent without redesigning them
  • Conversion paths mapped with one clear action per screen
  • Developer-ready files handed to our build team or to yours

How we work

Structure first, styling second

Most design disasters happen because visual work started before anyone agreed what each page was for.

STEP 01

Discovery call

Your business, your buyers, and what the current site fails to do.

STEP 02

Structure and sitemap

Every page gets one purpose and one target before anything gets drawn.

STEP 03

Wireframes

Layout and hierarchy agreed in grey boxes, where changes cost minutes rather than days.

STEP 04

Visual design

Full design of each template, with two rounds of revisions built into the price.

STEP 05

Handoff or build

Files to your developer, or straight into our build team with nothing lost between them.

Our designers and developers are the same team. Nothing gets designed that can't be built, and nothing gets built that quietly drops half the design because it was awkward.

Investment

What web design costs

Priced per project, agreed upfront, with revisions included rather than billed.

Priced on page count and complexity

A five-page site for a local business and a full eCommerce store with fifteen unique templates are different projects with different price tags. We quote the whole thing before starting so there's no scope creep conversation halfway through.

What moves the number: how many unique page templates you need, whether it's a new site or a redesign, whether you need copywriting, and whether we're building it or handing files to your developer.

Starting from

$500

per project

Final pricing depends on scope. We quote the full project after the first call.

Get a scoped price

Worth knowing

A redesign isn't always the answer

Sometimes the site is genuinely the bottleneck. Sometimes it's the cheapest thing to blame.

Redesign if

  • You're getting traffic and it isn't converting, and you've checked the traffic is the right kind
  • The site is genuinely hard to use on a phone, where most of your visitors are
  • You can't update it yourself, so it's been out of date for a year
  • It looks noticeably older than every competitor a buyer will compare you against
  • The structure blocks SEO and no amount of content will fix that

Do something else if

  • Nobody is visiting the site. Design isn't the problem, traffic is
  • You redesigned eighteen months ago and the real issue is what the pages say
  • You want it to look like a specific competitor rather than to work for your buyers
  • You need it live in two weeks. Rushed structure produces exactly the site you already have
  • Only one or two pages are underperforming. Fixing those is cheaper than starting over

Common questions

Questions we get on design calls

Three to five weeks for design on a standard site, longer for eCommerce or anything with a lot of unique templates. Add build time on top if we're developing it as well.

The biggest variable is usually feedback speed. Projects stall waiting on approvals far more often than they stall on our end.

They shouldn't, because our SEO team is involved from the sitemap stage rather than being handed a finished site. URLs are mapped, redirects are written before launch, and content that earns rankings doesn't quietly disappear in the redesign.

This is the single most common way redesigns go wrong, and it happens because design and SEO sat in different companies.

No. We build a component system for your site, which is different from buying a theme and swapping the logo. The components make future pages consistent and fast to add. They don't make your site look like six hundred others.

Two rounds per template are included in the quoted price. Most projects don't use both, because the wireframe stage settles the arguments that usually cause redesign loops later.

If you want a third round, we'll do it and tell you what it costs rather than absorbing it silently and rushing something else.

Yes, and it produces a better result. Designing around real copy rather than placeholder text means the layout fits what you actually need to say instead of the other way round.

No. We'll hand developer-ready files to whoever you're using. It usually works out cheaper and faster to keep it with us because there's no translation step, but it's genuinely optional.

Find out if your site is really the problem

Thirty minutes on your current site. We'll tell you what to fix and whether a redesign is worth the money.

Or email hello@culmen.digital
Book a free design call